How much does digital signage cost for a small business?
A one-screen DisplayFlow setup can start at £10.00 per month or £100.00 per year when you already have a compatible screen and playback device.
The complete cost depends on whether you also need a TV, dedicated player, bracket, electrical work, installation or content design.
The quick answer
If you already own a suitable TV and browser-capable device, your first known cost can be the software alone. DisplayFlow currently starts at £10.00 per month for one screen or £100.00 when paid annually.
If the screen needs a dedicated player, DisplayFlow publishes a Signage Stick price of £85. The £175 bundle includes one DisplayFlow Signage Stick and one year of software for one screen. A new TV, mounting and installation are separate.
Prices in this guide reflect DisplayFlow pricing published on 26 July 2026. No VAT is currently charged. Check the pricing page before purchasing because plans, tax treatment and hardware availability can change.
DisplayFlow software prices
The software tier follows the number of screens. Core tools such as media, playlists, schedules, screen assignment, monitoring, email alerts, menu boards and timetable screens are included across the published tiers.
Annual payment is lower than paying the same tier monthly for twelve months.
| Screen allowance | Monthly | Annual | Typical fit |
|---|---|---|---|
| 1 screen | £10.00 | £100.00 | Best for a first menu board, reception screen or promo display. |
| Up to 3 screens | £25.00 | £250.00 | A comfortable step up for small venues and growing screen use. |
| Up to 5 screens | £35.00 | £350.00 | Good for larger sites with multiple customer-facing screens. |
| Up to 10 screens | £50.00 | £500.00 | More screens without a big jump in monthly cost. |
| Up to 25 screens | £95.00 | £950.00 | For larger sites and multi-area rollouts. |
| Up to 100 screens | £200.00 | £2,000.00 | For larger rollouts, multi-site estates and managed deployments. |
Three worked first-year examples
These examples use published DisplayFlow prices. They deliberately exclude costs that cannot be known without choosing a screen and installation.
- One existing compatible screen, software paid annually: £100.00 for the first year. The equivalent monthly payments total £120.00 over twelve months.
- One existing TV needing prepared hardware: £175 for one DisplayFlow Signage Stick and one year of software for one screen. Mounting, power, network work and installation are separate.
- Up to three screens, software paid annually: £250.00 for the year. The equivalent £25.00 monthly tier totals £300.00 over twelve months, before any screens or players.
TV or monitor cost
You may already own a suitable TV or monitor. If not, the price depends on screen size, brightness, viewing distance, portrait support, warranty and the number of hours it will run each day.
A standard indoor reception screen has different requirements from a bright shop window or an all-day takeaway menu board. Choose the screen for its location instead of buying by size alone.
- Check that text will remain readable from the customer viewing distance.
- Confirm whether the screen supports the required landscape or portrait orientation.
- For window displays, assess brightness and reflections at the actual installation time.
- For long daily operating hours, compare commercial-display warranties with consumer TV warranties.
Hardware or media-player cost
Some screens can use a built-in browser, while others work better with an Android device, mini PC or dedicated signage player. The cheapest device is not necessarily the lowest-cost option if staff must repeatedly restart or reopen it.
For unattended screens, consider automatic start-up, recovery after power interruption, browser compatibility, cached playback and how the device will be secured behind the display.
Installation, brackets and electrical work
Budget separately for the bracket, fixings, cable routing, a safe power supply and physical installation. Public-facing or overhead installations may require a professional installer and a site-specific assessment.
Multi-screen menu boards also need alignment and a planned content layout. Measuring first is less expensive than discovering that text is too small or that power and network access are in the wrong place.
Content creation and ongoing management
Businesses can create their own menus, timetable screens, uploaded graphics and playlists. Optional design support may be useful when nobody has time to produce artwork or when campaigns need frequent refreshes.
When comparing suppliers, ask whether the quote includes initial setup, content migration, future design changes and staff training. A low software price can still become expensive if every content change requires paid support.
What to include in a fair total-cost comparison
Compare the same scope across every quote. Separate one-off equipment and installation from recurring software and content costs.
- Software price for the required number of screens.
- TVs or commercial displays, including warranty and expected operating hours.
- A player for each screen that cannot run the chosen setup reliably.
- Brackets, cabling, power, networking and professional installation.
- Initial content creation, ongoing design help and staff time.
- Contract length, cancellation terms and the cost of adding more screens.
Keep planning your signage setup
Keep digital signage costs predictable
Start with the screen count you need now, separate recurring software from one-off installation costs, and test the workflow before purchasing equipment.