Local player
Local media players are best for simple playback
A local player can be enough when a screen shows the same video or image loop for a long time.
It becomes less practical when staff need to update offers, menus, events or timetables from another device or location.
Cloud platform
Cloud signage gives the business a shared dashboard
Cloud signage separates the screen from the management workflow. The player shows content, while staff update playlists and schedules from the dashboard.
That makes cloud signage stronger for multiple screens, changing information and screens that need monitoring.